What is a Citation?
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What is a Citation?

What is a citation and how does it help your business improve traffic? The digital world makes it crucial for business information to be consistent and updated. Today, people usually search for products and services online. While it might seem trivial, regularly keeping your online presence updated and the use of citations has some significant benefits.

What Does Citation Mean?

The citation refers to a mention of the name of your business on another website. Besides your business name, it could also be a link to your website. You need citations as they are a vital part of the search algorithm used by search engines in ranking your site.

Citations matter if you want to rise above your competition. If your competitors have more citations than you do, it could affect your rankings and put you below in the rankings. Seeing how important it is, it goes to say keeping your information updated is vital for correct citation of your business name.

Business Information Available on the Web

If you want to obtain as many citations as you can, you need to keep your business information updated. It includes information such as your business name, phone number, address, and website address. However, customers may look for other details besides basic contact information.

On that note, here’s a checklist of information you should keep updated:

  • Name, address, and phone number (NAP)
  • Website
  • Business hours
  • Services offered
  • Products offered
  • Business specialties
  • Payment methods

When your business information is included in an exterior site, it becomes a business listing or a citation. This information will be available to your customers when they search online for your products or services.

Where to Update Your Business Information?

Your business information must be updated on all major websites and online directories. If you can secure maximum coverage, you can increase the opportunities where your customers can find you. On that note, here are the top platforms where you should update your business information:

  • Google My Business
  • Yahoo
  • Bing
  • Facebook
  • YellowPages
  • WhitePages
  • Yelp
  • LinkedIn
  • Chamber of Commerce
  • Foursquare

Moreover, it would be best to update your business details on social media sites, as well. Keep your business details consistent and updated in Google+, Twitter, Tumblr, Instagram, and Pinterest as part of your online strategy.

How to Update Your Business Information

Your business information could be in three conditions – scattered, wrong or missing. With that, the first thing you need to do is to correct the information. You can also claim that the information available online could be auto-generated.

There are two ways you can correct your information. These are:

  • Manually

Manually add your business information across different online directories. It means you will have to visit every site then add your business information. After that, you need to request for the information to be updated and wait until the info appears correct.

  • Use Citation Submission Service

If not manually, you can use a citation submission service instead. This service will do the updating in your place where you just need to add the correct details once. The service will then take care of adding the correct info to the relevant platforms and directories.

There are plenty of benefits to updating your business details. It includes increasing your online presence so that your customers can find you easily across the vast web. It goes to say that getting a citation has a lot of good to offer you.


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