For a business owner, it’s one of your SEO dreams to build the perfect URL. After all, URLs hold great value when ranking your website as it’s the first thing your visitors and the search engines notice. The structure of your URLs dramatically affects your SEO.
Importance of URLs
Search engines today have changed so much where they can understand well enough and match what you want to say and what users are looking for on the Internet. It’s essential to ensure your URLs are easy to understand and search-engine friendly so that search crawlers can rank your page well.
Getting Started on Structuring URL
The easiest way to structure your URLs is also the most direct – by following your website folders. Follow the flow of folders in your website, starting from the core site domain then move on to the subfolders. It keeps the structuring organized and scalable as both your site and as the business grows.
When you create your URLs, it’s also better to keep it shorter for better user experience. The permitted 2,083 characters should be enough in building the URLs of your site pages. When it comes to the types of URL, it’s better to choose static URLs (consistent URLs) for SEO.
Factors to Consider in Structuring Your URLs
The first and most important factor when you structure your URL is the search crawlers should be able to understand the logic behind its structure easily. When you structure your URLs, make sure it’s logical and easy to read so that both search engines and your audience understand.
When structuring your URLs, make sure to use the right keywords. Do a thorough research of relevant keywords and use them to frame your URLs. Don’t stuff keywords and use only those pertinent to your content. Don’t worry about keyword placement because they shouldn’t matter on URL structure.
Your URL ranking highly depends on how strong your domain is. On that note, it is always best to host your content in a trusted domain such as .com or .us or other region-specific domains. You can further rank higher if your pages are https instead of HTTP since the former is believed to be more secure.
When you structure your URL, it’s also vital to set up the correct canonical tags on your site. It would help search engines to avoid picking up incorrect links. If you don’t, you might end up marked for deception and blacklisted because you avoided using canonical tags.
Here’s another thing you shouldn’t do in structuring your URL – use unnecessary words such as a, and an, as well as special characters. Using these will only reduce your URL’s readability. On the other hand, you can use a hyphen as it is a standard character for URLs.
When you work on your URL, focus on improving its relevance and proper structure. If you do, your website is sure to rank higher in all search engines.