For business owners, decisions must be made after considering the available data. Making data-driven decisions also apply to your website. Every element of the site must be with a purpose and every action backed with enough data to tell you why you should or should not do it.
The question is, ‘how do you obtain the data you need to make decisions?’ Furthermore, how are those data analyzed to provide insights that will guide your decisions? In this article, you will learn about Google Analytics and Search Console, tools that will allow you to make data-driven decisions.
What is Google Analytics?
Google Analytics is a web analytics software capable of tracking and reporting your site’s traffic. No matter the size of your business, you can use this tool to gather data that reflects the needs of your target customers. Google Analytics is a useful tool for preparing your marketing strategy.
What is Google Search Console?
Google Search Console is also known as Google Webmaster Tools, which can provide you with information about your website that you can’t find anywhere else. Using this tool, you can find out how a search engine sees your site allowing you to check for broken pages, see errors, and more.
How to Set Up Google Analytics
Here is how you can set up Google Analytics for your site.
How to Set Up Google Search Console
Here is how to set up Google Search Console on your site.
Both Google Analytics and Search Console help you learn some valuable insights on how your website interacts with search engines. Using Google Analytics and Search Console, you will be able to know the errors on your site and fix them to improve your SEO.