Boosting the local SEO of your business is not an easy task to do, but it is, nevertheless, a rewarding effort. In your attempt to improve the traffic to your website, why not begin on fixing your on-page elements? Specifically, start optimizing your SEO efforts by fixing your title tags.
What are the Title Tags?
The title tags are HTML code of the website, the one that specifies the title of your page to search engines. When you search on Google, do you see the blue lined sentence in every search? That’s the title page, which tells the audience what the page is all about when they finally click the link.
What Makes an Ideal Title Tag?
Your title tags must be short and straightforward. Though short, it will be serving different purposes, and that makes it essential to choose title tags relevant to your content page. Also, your audience must find your title tags interesting so that they’ll be encouraged to click on it.
Lastly, the title tags have to be easy enough to understand by search engines. Essentially, title tags must be short, simple, and interesting. But how do you do that? How do you make it enticing while search-engine friendly at the same time? It is where SEO comes into play.
Tips and Tricks to Create the Ideal Title Tag
Title tags are one of the most valuable on-page elements you need to focus on optimizing your website. It’s one of those elements that need little fixes but affects the entirety of your SEO campaign. If you want your SEO to bring excellent results, here are some points to remember in fixing your title tags.
Short, Unique, and Search Engine-Friendly Title Tags
As mentioned before, you need to make your title tags search engine friendly while also ensuring it’s enticing enough for your target audience. Besides this tip, it’s essential to keep your title tags unique. Pages having the same title tags confuse search engines and result to your page being blacklisted.
Title Tags are Concise and No Longer than 60 Characters
The heading of your content and the title tags don’t necessarily have to be the same. Title tags must always be concise while page headings can be descriptive and a bit longer. Furthermore, make sure it doesn’t exceed 60 characters of Google will abbreviate it.
Include Keywords to Improve Ranking Chances
Keywords are vital if you want better chances of getting ranked. So, don’t forget to include them in your title tags, especially the significant keywords must be close to the title tag. Keep in mind, as well, that the title tags have to be readable.
Include Location and Benefits, Special Offers, or Discounts
When framing your title tags, you should make it a habit to include the area or city where you are trying to rank. Additionally, you should include benefits, special offers or discounts in your title tags, especially if it’s an offer-specific page.
Optimizing your title tags is vital for boosting your local SEO. It helps to improve your traffic and leads, therefore getting more visitors to convert. While it might be a tedious task, once you start you will see it’s a straightforward task for the good of your site.