When you hear a website guru talk about Google and algorithm, do you know what they are talking about? If you don’t, you aren’t alone. Google algorithm is very complicated and as Google progresses, it continues to become even more complicated.
In the beginning of search engines, the first search marketers could get the search engines to believe that a client’s website should rank on the top. That was done using meta keyword tags and using certain code on the client’s website.
Then, Google progressed and the engineers that focused on the results of search engines found ways to put a halt to the cheating. How? They found other ways for those relevant pages to make it to the top of searches.
Today, Google sends updates out and so what key phrase or key word used to get your website, or a page on your website, at the top of the ranking algorithm, won’t anymore. This is why it is important to have a web design company learn your business and the industry of your business so that they are making updates to keep up with Google.