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Quantus Creative provides Tulsa with SEO, Web Design, Social Media, and Internet Marketing.

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Quantus Creative is an internet marketing firm located in Tulsa, Oklahoma. If you begin to explore your options for implementing and executing sound search engine optimizati...

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Website Development

In today's market it is important to represent your business, non-profit or organization with a web presence. The internet has millions of users and many of those users wil...

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Social Media

Looking to increase brand awareness online without costly Pay-Per-Click advertising? Don't have time to interact all day long online as well as run your business? Want to co...

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Whether you need basic computer trouble shooting or a server setup for your business, we can help you. Reading user manuals and watching YouTube Videos can become very tiri...

Website design provided by Quantus Creative a local Tulsa website and Internet marketing company providing Search engine optimization / SEO to Tulsa Business. Quantus Creative includes Social Media services for our clients in Tulsa that would like to have more exposure within Social Media outlets such as FaceBook, Twitter and Google Business pages. When it comes to all services on the web you can count on Quantus Creative to produce great results including our Search Engine Marketing or PPC campaigns along with specialized applications such as Wyn Spin and Urban Token. You can also get Domain names less from Quantus Creative for as low as 1.99.

10-05-2012

One reason why you should check out this blog entry...

Each week, Social Media Director Danica Jones answers some of the most frequently asked questions about social media for businesses. This week, she is guest blogging on Ezine Articles, a popular website for knowledge resources that are reliable and well-written. This week's blog touches on some reasons why business owners should take a serious look at adding Google+ to their Social Media approach. Are you on Google+ yet? Why not? Over 170 million users have made the leap, and Google is making sure businesses benefit from joining the ranks by giving them top priority in Google's new "personal search results" feature. Have we piqued your interest yet? Read more at EzineArticles.com!

24-04-2012

Social Media FAQ's - I'm a marketing slacker. How can I make this work?

Social Media FAQ's - I'm a marketing slacker. How can I make this work?

Each week, Danica Jones, our Social Media Director, will tackle a new Social Media question to help address many concerns business owners may have about going social. This is the seventh of a series. Today, a derby sister posted this on Twitter: "I am terrible at social media and a slacker at marketing. If anyone out there has any advice on how to correct that, I will listen." Jen runs Pourin Mags - a really fun custom jewelry company with a very unique niche market - derby girls, guys and anyone looking to stand out with unique accessories. Her cry for help is a common one, especially from busy small business owners. Good news? You CAN market. Even if you're a slacker. And even if you feel awkward about social media, or feel like you're not sure how to do it properly, you can still make some small changes to get social to work for you. This one's for Jen - Some easy ways to define a marketing strategy, organize that strategy, and implement it for social success: Define your goals Just jumping into social media and internet marketing with no strategy is like jumping into a boat without your oars in hand. Defining a few simple short-term and long-term goals gives you a starting point - a target to aim for. Do you have a post-it note? Or maybe a journal or notepad? Grab it and write down three things you would like to make happen with social media over the next 6 months. These goals could be anything from "grow my audience to double its current size" to "increase internet sales profits by 10 percent" or even something as easy as "interact more with my audience." You have goals! Now for the plan. Now you have a note, and that note has some goals. Here comes the dirty work - creating a plan out of those goals. The good news is, you only have three, so your chances of being overwhelmed are slim to none. Planning is about deciding what will get you to those goals. In the relatively new world of social media marketing, this is essential to success. If your first goal is increased networking, take a look at who you're currently networking with. These are your core audience. Friends, family, fans who found you through word of mouth and trust your brand. Rally those core audience members to help promote you. Slackers - This should appeal to your sensibilities, because it uses the efforts of supporters to do the bulk of the work. Ask nicely - Legendary photographer Diane Arbus was famous for asking people if she could take their photos, and even sent permission slip requests to government departments requesting access. A simple "hey - help me promote my business with a share on your page!" can get a great response from supporters. What if your goal is sales? Ahh, this goes back to my previous blog post on the subject of sales. Read that, and then maybe consider re-ordering those...

18-04-2012

Social Media FAQ's - Why does my business need Google Plus?

Social Media FAQ's - Why does my business need Google Plus?

Each week, Danica Jones, our Social Media Director, will tackle a new Social Media question to help address many concerns business owners may have about going social. This is the sixth of a series. Recently, I got some really great input from a friend on our Quantus Creative Twitter account that prompted some discussion about businesses and the argument for or against Google Plus. The comment came up that Google Plus seemed industry specific, and I wanted to touch a little bit on why all businesses and individuals should consider the importance of Google Plus for their brands. Let's look at some of the benefits of Google Plus for businesses... Protect Your Brand Name You wouldn't want someone going on Facebook or Twitter and pretending to be you, would you? Why allow someone the opportunity to do the same thing with your brand? By setting up an official Google Plus presence, you are parking your brand name safely, establishing and verifying your online presence and real-world authenticity. Google has connected everything...from your Gmail to your Google Places location, you're identified and verified on Google. This impacts search. By creating an additional layer of verification, you're continuing to create a stronger online presence to establish your brand as an industry leader, regardless of the industry. Prominent advertising. Free. Still not on board? Let's look at the benefits of expanding your advertising, for free. True, time is money and adding another social layer just creates more required effort, but even the bare minimum effort can be a boost for your overall visibility. After all, Google estimates over 170 million people are online utilizing Google Plus. Google Ad Words currently helps businesses better target their ideal audience, and with Google Plus continuing to create authentic online presence, you know Google will find even more ways to help businesses create better specialized advertising to reach the right people and avoid more advertising waste. Google Plus users actually get some search priority in the results - your search results are impacted by your Google or un-Google status. Something to think about. Hangouts Who doesn't love a good hangout with some friends? With Google's Hangout feature, businesses can create focus groups, virtual meetings, tutorials, and even just connect online with customers in a visual format that creates a stronger personal connection. Even if you don't utilize this feature often, having it available at any moment is a tremendous business asset. Links. You want them, Google can help. Building links. Everyone talks about it, and yet those same people are hesitant to jump on Google Plus to take advantage of even more link building opportunities! Using your About section, you are able to link to business-relevant websites, affiliates, and more - all opportunities that help build those connections essential to gaining online popularity. Share your services, products or thoughts, refer to your blog, share recent website updates and more to help build referral links and spread the word about your brand. Search for your brand in conversations and get involved. Google Plus makes it easy to hunt for...

11-04-2012

Value and the long-term investment of quality product.

Value and the long-term investment of quality product.

Yesterday, I discussed the importance of getting things done right the first time in my latest vlog. I'd like to expand a little in the textual form to show readers exactly why it is essential for business owners to invest in long-term quality products for their companies. Consider this cautionary tale: A business owner starts a new company. Wanting to save money, the business owner decides to set up his own website using a turn-key system like 1&1. It's cheap, it looks like it will get the job done, and the business owner will save money. Right? Wrong. Most business owners are unfamiliar with the importance of design, presentation and search engine optimization. Content? That's a whole other beast. Creating engaging, fun content that online viewers will enjoy, while simultaneously pouring energy into a start-up can create stress overload. And if the business owner isn't a natural writer? It could spell out disaster (or in many cases dezastur...if you get my drift). So the website is up, and people are still not visiting. The website owner calls someone and asks for help. They bill at an hourly rate, and end up spending quite a few hours setting things up the right way and essentially rebuilding the website. But wait! That person didn't know search engine optimization...they're just really great at photoshop. So the business owner calls another person for help on SEO. Wait. That business owner just spent MORE trying to fix his cheap website than he could have spent if he just bit the bullet and chose a quality service in the first place. And it's been months now! Time, money and effort all wasted. Getting things done right the first time is all about creating a strong business foundation to present your brand as an established, savvy and engaging force in the market. Why skimp on the way you present your brand? Be proud, be willing to invest, and you will see a stronger return on your investment in the long run. Quality counts.

06-04-2012

Social Media FAQ's - Hey. Can't I just pay for likes?

Social Media FAQ's - Hey. Can't I just pay for likes?

Each week, Danica Jones, our Social Media Director, will tackle a new Social Media question to help address many concerns business owners may have about going social. This is the fifth of a series. The idea of paid likes and forced likes has always loomed on the horizon of social media marketing. Personally, I consider it a black hat tactic that could end up backfiring for your business down the road. Why? It all goes back to authenticity. Fake likes aren't going to bring you sales, so why even have them there? Why pay for something that doesn't generate an ROI? I admit, when the first wave of like generators came out, I jumped on board. Shortly after, I realized I was making a big mistake. Most of the people liking my customer's pages ended up leaving eventually, even with decent content being posted. Why? Most of them weren't local, or didn't need the services the company was providing. I wasted time and energy (and time!!!) on generating likes that simply weren't authentic. So what now? In the new era of authenticity, what does a social media expert want to do to grow a real, valuable audience? One word: Network. I love automation, I do. But the real key to social success boils down to real, authentic interaction and real-time networking. You need to be in the crowd, having conversations with other locals and affiliates, and staying relevant in the conversation. Yes, ranking is a popularity contest. Social media is, too. You can't force popularity to happen unnaturally in any situation, whether real life or virtual. It will always, always backfire. Simple Steps: 1. Yes, be you. Think about the best version of yourself, and be that wonderful, engaging person. Share what you love. Share what your brand is passionate about. Talk to others with similar interests. 2. Find others with common interests. Much like internet dating, you want to look through all of the profiles of people you might like and interact with the people you will actually enjoy. 3. Commit. Commit to authenticity. Commit to networking. It's part of marketing your brand, and eventually everything boils down to selling the product. Be great, have a great product, and be excited to talk to other people. 4. Listen. A lot of social is about talking. But there is a lot of listening that should also happen. Listen to customers. Listen to competitors. Listen to affiliates and friends. Feedback is your gauge to determine the next move on the chess board. More questions? Comment here, or find Danica on any social network!

05-04-2012

Marshmallow Peeps, Easter, and the unavoidable necessity of great timing.

Marshmallow Peeps, Easter, and the unavoidable necessity of great timing.

Peeps. You see them everywhere during the springtime. They invade your grocery store with their little pastel bodies staring out ominously from their packaging at you when you check out.

29-03-2012

Social Media FAQ's - Whoa! What is this Timeline thing on Facebook?

Social Media FAQ's - Whoa! What is this Timeline thing on Facebook?

Each week, Danica Jones, our Social Media Director, will tackle a new Social Media question to help address many concerns business owners may have about going social. This is the fourth of a series. Remember that time a while back when we were all having fun on Facebook and suddenly there was a newsfeed ticker, and chaos ensued? “The Change” caused polarity among friends, anger in normally enjoyable colleagues, and confusion about how our privacy would be affected. Insanity!

23-03-2012

A Slight Change of Plans: Rethinking stale business models to revive your brand

“There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things." — Niccolo Machiavelli

19-03-2012

Social Media FAQ's - What could I do with an online audience?

Each week, Danica Jones, our Social Media Director, will tackle a new Social Media question to help address many concerns business owners may have about going social. This is the third of a series. Today, an article about how crowdsourcing solved the mystery of the DuQu virus got me thinking about crowdsourcing and social media. Online social has evolved significantly over the years, going from IRC and forums to Web 2.0 and collaborative communication. This community-focused social evolution has created a tremendous opportunity for businesses seeking to learn more about their target audience.

15-03-2012

Social Media FAQ's - Hey! Where are all my sales?

Social Media FAQ's - Hey! Where are all my sales?

Each week, Danica Jones, our Social Media Director, will tackle a new Social Media question to help address many concerns business owners may have about going social. This is the second of a series. I want to start this post out by sharing an experience I had recently while eating with my cousin at a local restaurant. We were waiting for our entrees, enjoying a stimulating conversation, when a girl randomly walked up and sat in our booth with us...

09-03-2012

Social Media FAQ's - Why should my business go social?

Each week, Danica Jones, our Social Media Director, will tackle a new Social Media question to help address many concerns business owners may have about going social. This is the first of a series. It isn't uncommon for business owners to ask, "Why should my business use social media?" Many of my Quantus Creative clientele ask that question before any other question, and I thought I would illustrate a couple of the benefits, along with a real-life example of how one of our customers has been able to harness the power of social media to generate more community visibility.

10-02-2012

Valentines Day – One brilliant marketing expedition

Valentines Day – One brilliant marketing expedition

Our Social Media department is constantly scouring the latest news to find interesting, relevant information we can share with our audience and our clients’ audiences. Today, we came across a fascinating article detailing some of the consumer facts culled from Valentines 2011 here in America...

02-02-2012

Following the White House on Google +

Today we joined a hang out on Google + with the White House to learn about "Start Up America" hearing from other start up companies’ from around the United States, Interesting enough it seems the general consensus is that it is too little too late. I am of a different thought as I am eager to hear more about the process of putting America back to work. Quantus Creative has been in business since March of 2008 with the startup of 1320LLC. We have grown into a local internet marketing solution for search engine optimization, websites, Social Media and specials apps for mobile and other media marketing venues. We are looking forward to seeing more fromwww.startupamericapartnership.org

24-01-2012

Oklahoma’s Most Successful Automotive E-Commerce Dealer

By Darrell Briggs[OK] July 2011 - Vol 8, No 7I recently was shopping online for a car, and in doing so I decided to find out who the big dog was in town. So I submitted a few inquires here and there; I also called a few dealerships and asked a few questions and finally came up with this dealer in Owasso, Okla. of all places. I must say I was very impressed on many levels, so I interviewed the owner – Keith Haney and Wayne Cline of Classic Chevrolet in Owasso – and this is what I found out. Haney & Cline have made Classic Chevrolet in Owasso become the most successful e-commerce dealer in Oklahoma selling 155 vehicles via internet sales in their dealerships for the month of May 2011. When I asked Keith what is the secret to his success, he simply said, “There is no secret. Great people, hard work and a positive attitude will always give you the results you’re looking for.” Keith also added, “It takes time to get those results – it did not happen overnight. There is a significant amount of trial and error as the possibilities are endless with every vendor in the nation coming at you with everything they have. It takes time to think about and look at with an objective outlook. The vendor sales people out there believe in the products they sell, so always wanting to improve on budget and profitability, it is easy to get wrapped up in it all. We have tried many third party sources of leads, applications, etc… We are always looking for that one item that takes us to the next level.” Keith always came back to his great sales team and said, “Without those people we have nothing, so I supply the best of the best with just that: the best of the best. We currently employ VinSolutions websites and lead management software which gives us more options than we can possibly handle, such as pushing coupons to customers on the websites. This technique is being proactive with your customers online. If you had a guest out on your lot, would you let him just stand there? No, you send out that sales person. Well your virtual lot is just the same: you have to be proactive with those people on your virtual lot.” “You also have to be very proactive when they try to contact your dealership,” Haney adds. “If you let a contact sit in your CRM for more than 30 minutes without a phone call or e-mail, then your risk of losing that customer is almost a guarantee. If you send an e-mail to my store, you should get a call within five minutes from a knowledgeable sales person. Plus, that sales person is going to know more about that customer than most other sales people at other dealerships because my sales person has clicked through Facebook and LinkedIn to gather as much information as they possibly can before...

24-01-2012

Coming Soon: Google Panda Update 2.2

Originally posted at http://searchengineland.com/coming-soon-google-panda-update-2-2-80848 Jun 9, 2011 at 7:30am ET by Matt McGee One of the bigger pieces of news — certainly for webmasters and SEOs — from our SMX Advanced conference this week is that Google will soon be releasing version 2.2 of the Panda algorithm update. Google’s Matt Cutts confirmed that during Tuesday’s keynote question-and-answer session with Danny Sullivan. Cutts said that the update has been approved, hasn’t been rolled out yet, but that should happen soon. Improved Scraper Detection The next update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrape and re-publish content and are out-ranking the original source of the content. “A change has been approved that should help with that issue,” Cutts said. He also reiterated some previous Panda-related information: Google will continue to tweak and update the Panda algorithm. There’s no exact date yet for when Panda will launch fully beyond English-language searches. Recovering From Panda Cutts also said there have been no manual exceptions made to sites that were wrongly affected, but there have been recompilations of data that may have helped some sites. In particular, he noted that the Panda algorithm is run against Google’s entire index of pages on an infrequent basis, in order to tag certain sites that should be dinged by it, as opposed to some of its automatic spam detection tools. For example, Google’s constantly scanning for pages that might use hidden text. If it spots them, then it may assess a penalty. Google is not constantly scanning for pages that might get hit by its Panda penalty. Instead, Google manually runs that algorithm, which then determines web sites that should be hit by it. This also means that making changes to a site hit by Panda won’t produce any immediate change in Google. Instead, such changes — if they are beneficial — wouldn’t get registered by Google until the next Panda assessment. When is Panda run? Google didn’t say. But it seems to be something that runs every few weeks and in association with when the algorithm is improved (Panda 1.0, Panda 2.0, Panda 2.1, Panda 2.2, etc.)

24-01-2012

More Panda 2.2 News From Searchenginewatch.com

Originally posted at http://searchenginewatch.com/article/2080631/Google-Quietly-Launches-Panda-Update-Version-2.2 by Danny Goodwin, June 21, 2011 Webmasters and SEOs suspected the next wave of Google's Panda update began hitting last week, with reports coming in of traffic drops, as well as some recoveries starting around June 16. And it seems that is the case, as Google has today confirmed the arrival of what is being dubbed Google Panda Version 2.2. As is typical of Google, they're revealing nearly nothing about what this tweak is targeting. As yet, Google hasn't made an official announcement of the rollout of the algorithmic change on a company blog, though Google has recently tried to downplay Panda, noting that Panda is just one of about 500 algorithmic search tweaks Google makes each year. Supposedly, one thing Google was going to address with Panda 2.2 is the issue of scraper sites – websites that republish other people's content on their own site, usually making money from Google AdSense in the process – outranking content originators. As Frank Watson noted, "Google created the mechanism that clogs its own data centers and overwhelms its own spam battlers." History of Panda Google announced the arrival of a new algorithm aimed at reducing rankings for "low-quality sites." Though Google said only 11.8 percent of U.S. queries were impacted by the update, it was enough to do some big damage (organic traffic losses of up to 80 percent were reported) to many unsuspecting online business owners, webmasters, and SEOs, which we chronicled here, here,here, and here. A second version of Panda followed in April for all English sites, incorporating user feedback (blocked sites) as a search signal, followed by what is now being called Panda 2.1 in May. Panda Tips Early on, Google offered little advice to those caught in Google's algorithmic net, aside fromremoving low quality content and releasing a list of 23 questions to help you think like Googleabout which types of sites Google tries to reward with higher rankings. In the months since the initial launch, some more clues have emerged and our team of experts have been busy unraveling the SEO factors involved with the Panda enigma. Most recently, Garry Przyklenk yesterday offered five SEO Panda survival tips, including diversifying your traffic, addressing usability issues, and creating high-quality content – which is what Google says the Panda update aims to reward, despite the collateral damage that has been reported since February.

24-01-2012

4 Reasons Why Contests Should Be Part of Your Marketing Strategy

Taken from http://mashable.com/2011/07/21/contest-marketing/posted by Danny Goodwin, June 21, 2011 This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. While contests and sweepstakes have been around for a long time, they have taken on a new life with the growth of the social web. Contests are certainly not the answer to every marketing challenge, but they should be part of every social media marketer's toolkit. Here are four reasons why. Contests Are a Great Tool for Building Your Fan BaseWhether you are starting with 100 or 100,000 likes on your Facebook Page, contests offer a proven way to increase that number. I've seen clients go from 50 to 1,000 and from 15,000 to 30,000 likes in a matter of days or weeks when running a contest. Of course this is not the only metric to think about, but it is one measure of the power of a promotion. A basic enter-to-win sweepstakes with a lower barrier to entry often provides the best option for those just starting out with social media contests or without a large base of fans in place. Contests Enable You To Engage Your AudienceIn addition to increasing the sheer number of people who interact with your brand, a contest provides a means to deepen the connection as well. A user-generated content (UGC) promotion such as a photo or video contest is a great way to do just that. UGC contests tap in to the human drive to compete, and they provide an opportunity for everyone to experience their 15 minutes of fame. Most importantly, when participants upload their personal content (e.g., a photo or story) to your promotion, they are naturally invested in your brand. Contests Are a Rich Source of DataWith the lure of a prize, many people are prepared to share information with you as part of the entry process. You don't want to introduce too many barriers, but don't miss the opportunity to learn a bit more about your consumers (i.e., how they heard about your promotion, what their favorite product of yours is, etc.). Remember that what you ask should be commensurate with what you offer in return. In addition to collecting data as part of the entry process, you can also learn a great deal from the interaction and conversation that takes place around your contest, so be sure to listen in. Contests Empower Consumers To Do Your Marketing For YouHow would you like to have hundreds or thousands of your fans helping to spread the word about your campaign? It is important to have a promotional plan that encompasses multiple marketing channels, but thanks to sharing via social media, contests today enable an amplification of your marketing message that was not previously possible. If your contest includes a voting component, participants will be inclined to share through their social graph, asking friends and family to support their entry. From experience, I've adopted the following rules of thumb in voting competitions: You are likely...

24-01-2012

Twitter Hires Two New High-level Marketing Execs.

originally posted on http://venturebeat.com Twitter has added a couple new hires to the flock, one to focus on marketing to consumers and another to work on the company’s partnerships with global advertisers. On both fronts, Twitter is positioning itself as an important front in mainstream digital media, one that’s impossible for large brands to ignore. The first hire is Pam Kramer, the startup’s first vice president of consumer marketing. In a release, the company described her role as one that will “strengthen Twitter’s brand and tell the Twitter story to mainstream consumers around the world.” Kramer is no stranger to the startup scene. Her LinkedIn profile says she co-founded an unnamed company back in May, and she served as an advisor to Lending Club, which raised a total of $37 million during Kramer’s involvement. She also served in executive marketing roles at E-Trade, GreenRoad, and MarketTools/Zoomerang. At Twitter, Kramer will “create and execute plans that highlight what makes Twitter compelling and relevant to a wide range of audiences around the globe, with the goal of significantly increasing our engaged user base,” a Twitter spokesperson said to VentureBeat. “This will include solidifying the unique attributes of Twitter and ensuring that we make it as easy as possible for anyone to discover and use Twitter.” Joel Lunenfeld, who will be Twitter’s new director of global brand strategy, has spent the better part of the past decade as CEO of Moxie Interactive, an Atlanta-based marketing agency with clients as internationally recognized as clients include Coca-Cola, Hewlett-Packard, Maybelline, Nestle, Puma, The Home Depot, Verizon and 20th Century Fox — exactly the kinds of big-name brands Twitter is looking to bring on board as advertisers. In a release, Twitter CEO Dick Costolo stated, “Pam and Joel are significant hires whose experience and leadership will help strengthen the way we talk to both consumers and major brands about Twitter around the world. I’m thrilled to have them join our already strong senior management team.” The company’s strategy on the ad front has been taking on a much more definite form over the past year. Last year, just after Costolo took the CEO position, he said the company had “cracked the code” as far as advertising was concerned. At the time, he said to an interviewer, “In all of our advertising products, what we’re trying to do is… to say, ‘This is organic content that people like. How can we take this thing that’s organic and enhance a company’s ability to communicate with their customers?’” As the ad strategy took shape, it was clear that marketing would be deeply integrated with the product itself, from promoted tweets to promoted trends and even promoted accounts. It’s the kind of ad that doesn’t look so much like an ad, and insofar as the content is related to what users want to see, it is much harder for users to ignore. Twitter’s new hires should spell more mainstream users for the still-niche service — and more of the big-brand support the startup will need to continue its quest to become...

24-01-2012

Social Media is Changing Your Search Results.

Originally posted at sfgate.com/Mount Laurel, NJ (PRWEB) July 14, 2011 The rules of search results are constantly changing and is a testament to a highly dynamic industry, where there seems to be never-ending volatility in how search results are determined. Ken Wisnefski, founder and CEO of WebiMax, the #1 rated SEO firm in the United States and Australia, announces how Social Media can be changing your search results. "Although traditional search engine optimization (SEO) techniques dominate the ability of achieving favorable ranking positions on major search engines, Social Media has been making a substantial push toward affecting the order in which websites appear in search results", states Wisnefski. "The addition of Google's +1 and Bing's Facebook plug-in have both made a significant argument for social media's effects on SEO and the pending public release of Google Plus will be no exception". Google's +1 went live June 1, 2011, and gives users a way to recommend to their network (Google chat contacts, Gmail contacts) webpages and ads that they feel are useful and contain relevant and authoritative information. Pages that generate many +1's will populate earlier on Google search results than those websites and ads that do not. Microsoft's search engine, Bing, announced not long ago that a new Facebook plug-in will favor websites that have been "liked" by users' network of contacts on Facebook. These two additions solidify the notion that one's level of importance within the social graph is highly valued within search algorithms and rank placements. In addition, recent additions within Google's Analytics and Web Master Tools, as well as continued Facebook Insights enhancements, allow web site owners more data than ever related to social engagement. "The SEO industry is dramatically changing, in that search result positions are being affected by other variables of Social Media that did not use to exist", states Wisnefski. Although these changes are impacting SEO, it is a move to continue to provide quality content to end-users, by continuing to filter out websites and ads that lack value. The challenge for SEO firms going forward includes not only optimizing websites, but also creating enticing webpages that are likely to attract "seal of approval's" from their users. "Fortunately, for WebiMax, we saw these changes on the horizon in early 2011 when Google and Bing began discussing social media's new role on search results. We like these changing dynamics in the industry! We've been able to position our clients to use these adjustments to their advantage, thus promoting their online visibility and exposure even more-so, while at the same time, having to worry less about poor quality websites that may stand in our way", concludes Wisnefski. Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/07/14/prweb8641762.DTL#ixzz1TKGa5p3M

24-01-2012

Great Web Design Is More Than Just a Pretty Exterior.

So, when it comes to your website, it almost goes without saying that you want an aesthetically pleasing graphic design. It also goes without saying that you want content that is organized in a way that is easy to read, and engaging enough to keep those visitors coming back. There is another very important component that many small business owners are still overlooking when setting up an online marketing campaign, and it's one that your campaign, honestly, can't live without: Search engine optimization. So, what is search engine optimization, exactly? To put it simply, search engine optimization (SEO) is a very rigorous set of processes that are used to make it easier for your site to be "seen" by the search engines. I just read a really great article by Dan Deceuster at the SEOMOZ blog, "SEO is like buying a home", which does a fantastic job of explaining why it so important to have a professional on your side, when it comes to SEO. The analogy goes something like this- Search engines can be thought of as an internet realtor. As a customer looking for a website about a particular topic, the realtor (search engine) finds homes (websites) for you. They are built from the ground up to find only websites that meet your quality standards. They are designed this way to save you the leg work of driving around randomly, on the off chance that you might stumble across you dream home. They do this by doing tremendous amounts of research into the market (every site currently indexed on the web) for you, and then showing only the homes that they believe will best meet your needs. If you continue following this line of thinking, you can think of the web designer as the painter. He makes the outside pretty, which certainly does increase the appeal of your website from the curb... but, without also staging the home for the right buyer and then relaying that information to a realtor, you are relying solely on visual appeal to sell the house. In a market as big as the internet, the odds of the right buyer driving by are slim at best. It is essential, especially to the small business owner, to make your site visible to largest number of "right buyers" as is possible. This is where SEO comes in the analogy. A good SEO will not only make sure that the realtor (Google) is showing your home, but is also showing it to the right people. You wouldn't trust the painter to come in and rearrange your furniture, take the listing photos, and market your home. Why should you trust a graphic designer with no SEO experience to optimize your site, and list you with a search engine? Try to think of it this way: quality graphic design IS important for getting customers to return once they have been to your site, but SEO is INTEGRAL to getting you to the top of the search engine results page and getting those customers to your site...

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30 billion pieces of content is shared on #Facebook each month...what are you #sharing? http://t.co/8ty3Hwi4

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Working for a car dealer and not seeing sales results? We can help - Owner Frank Davis has years of experience in car sales!

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Our IT department can network anything from individuals to giant corporate offices! Call us and we’ll get you connected!

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The latest from our Social Media Director, on Social Etiquette for Businesses Online. http://t.co/1m2QfUkr

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